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Gone are the days when GBS focused solely on efficiency and scale. In this session, learn how we competitively shifted our view of GBS from optimizing operations to offering a paramount user experience across core services like HR, finance, legal, and IT. See where we’re using the Now Platform to work better, faster, and more strategically, resulting in 3 times the revenue in five years without increasing AR headcount. And discover how agentic AI is our force multiplier, building upon
